Frankston Football Club
As the Social Media Manager for Frankston Football Club's VFL program, I create engaging digital content across Instagram, Facebook and TikTok to connect supporters with the club throughout the season.
My role includes filming and editing training and match-day content, managing live Instagram Stories during games, developing original content series, interviewing players and coaches, and producing short-form videos that showcase the club's culture, personalities and community initiatives.
Working closely with the club's Marketing & Communications team, I have helped grow engagement by balancing authentic behind-the-scenes content with match-day coverage and player-focused storytelling.
Featured Video Content
Playing For A Cause
A two-minute feature with Will Derrington ahead of Frankston's Brain Cancer Awareness Round, sharing his personal connection to the cause and the significance of the club's fundraising efforts.
Role: Planning, filming, interviewing and editing
Post-Match Coach Reaction
A post-match interview with Senior Coach Jackson Kornberg following Frankston's one-point victory over Collingwood.
Role: Filming, interviewing and editing
Tuesday Nights Under Lights
A fast-paced training reel using natural audio to capture the atmosphere and intensity of a Tuesday night training session.
Role: Filming and editing
Get to Know the Dolphins
A recurring player interview series featuring quick-fire questions designed to showcase player personalities and strengthen supporter engagement.
Role: Concept development, interviewing, filming and editing
Describe Harrison Coe in One Word
A player-led tribute celebrating Harrison Coe's AFL opportunity through teammate reactions and match footage.
Role: Filming, interviewing and editing
This or That
A fun social media series encouraging player interaction and supporter engagement through quick-choice questions.
Role: Concept development, interviewing, filming and editing
Spend a Training Night with the Dolphins
My first training reel, capturing a complete session from warm-up through to match simulation.
Role: Filming and editing
Match Day Song
Post-match celebrations following a Frankston victory, highlighting the club culture and player connection.
Role: Filming and editing
Live Instagram Story coverage produced across training sessions and VFL match days, capturing behind-the-scenes moments, match-day atmosphere, fan engagement and real-time updates. Stories were designed to keep supporters connected with the club throughout the week while maintaining a consistent brand voice.
Instagram Stories
