Mordialloc Junior Football Club
As Social Media Coordinator for Mordialloc Junior Football Club, I create engaging content across Facebook and Instagram that keeps players, families, sponsors and the wider club community connected throughout the season.
My role includes designing social media graphics, producing weekly fixtures and round recaps, coordinating sponsor and team spotlights, promoting club events and writing and scheduling content across the club's social channels. I also work closely with committee members to communicate important club updates and support community initiatives.
Working with a junior football club has strengthened my skills in community-focused storytelling, social media planning and graphic design. Through consistent, engaging content, I help showcase the club's culture while recognising players, volunteers, sponsors and the people who make the club possible.
Featured Graphics
Weekly Fixture
Weekly fixture graphics created to clearly communicate match details across the club's social channels while maintaining consistent Redbacks branding.
Role: Graphic design, copywriting and content scheduling
FightMND Community Round
Social media graphic created to promote the club's FightMND Community Round and communicate the Redbacks' involvement in the Big Freeze initiative.
Role: Graphic design, copywriting and campaign promotion
Pre-Season Performance Program
Promotional graphic created for the club's 2027 pre-season program in partnership with Globe Athletic, communicating program details and encouraging expressions of interest.
Role: Graphic design, copywriting and content promotion
Sponsor Spotlight
Sponsor Spotlight graphic created to recognise Yo Way Mentone and showcase its support of the Redbacks to the club community.
Role: Graphic design, copywriting and sponsor promotion
Comedy Night
Promotional content adapted for the Redbacks' Comedy Night, incorporating club branding into supplied event artwork for use across the club's social channels.
Role: Asset adaptation, club branding, copywriting and content promotion
Published Social Media Content
Alongside graphic design, I manage the Redbacks' ongoing social media content across Facebook and Instagram, including copywriting, scheduling and publishing content that celebrates teams and volunteers, promotes community partnerships and keeps members connected throughout the season.
Community Bank Parkdale Partnership
Content highlighting the club's major partnership with Community Bank Parkdale and showcasing its support of Redbacks teams and families.
Role: Copywriting, sponsor coordination and publishing
Volunteer Recognition
A season-end content series recognising the volunteers who contribute their time to the Redbacks and celebrating their impact across the club.
Role: Content coordination, copywriting and publishing
Team Spotlight
A recurring content series celebrating individual Redbacks teams and showcasing their development, achievements and connection to the club.
Role: Content coordination, copywriting and publishing
Round Recap
Weekly round recaps bringing together results, team achievements and key moments from across the club in an engaging, community-focused format.
Role: Content coordination, copywriting and publishing
Partner Feedback
“Working with Chelsea has been an absolute pleasure. Her work with the Mordialloc Redbacks Junior Football Club has been outstanding, particularly in the way she has showcased the club’s sponsors and the partnership with Community Bank Parkdale.
Chelsea is incredibly easy to work with, proactive and always willing to take the initiative. She’s open to conversations, receptive to ideas and consistently brings her own creative ideas to the table. She has a great understanding of how to create engaging content that not only represents the club, but also genuinely highlights the value of its community partnerships.
From a sponsor’s perspective, the exposure and quality of the content Chelsea has produced has been fantastic. I’ve been so impressed with Chelsea’s work that we’ve even used her social media content as an example when talking with other football clubs about how they can effectively showcase and engage with their sponsors.
Chelsea is a real asset to the Mordialloc Redbacks JFC, and I would have no hesitation in recommending her and the work she does.”
— Kirra Gridley, Community Partnerships Officer at Community Bank Parkdale