RMIT University
Bachelor of Communications (Public Relations)
Throughout my studies at RMIT University, I developed a strong foundation in public relations, marketing and strategic communication.
My coursework involved creating a range of communication materials, including media releases, campaign strategies, research reports and digital content. These projects allowed me to apply theory to real-world scenarios, strengthen my writing and develop creative approaches to solving communication challenges.
This section showcases a selection of my work across university projects, demonstrating my ability to plan, create and execute communication strategies across different formats.
Campaign & Strategy
Kidsafe Australia Campaign - Tactics
Developed as part of a group campaign, these tactics were designed to support Kidsafe Australia’s goal of promoting safe play for children.
Tactic 1: A “My Favourite Playground” Social Media Campaign
Tactic 2: A Partnership with Local Councils and Playgroups
Tactic 3: A Prize Incentive Through an Industry Partner
North Melbourne Football Club - Internal Newsletter
Created as part of a change communication strategy, this internal newsletter mock-up was designed to introduce and embed new organisational values within the club.
Writing & PR Materials
City of Port Phillip - Media Release
A mock media release developed to communicate a local council initiative, focusing on clear messaging, structure and media relevance.
Research & Analysis
Qantas Group - Organisational Analysis
Developed as part of a group assignment, this work explores the historical and organisational context of Qantas, alongside identifying key communication challenges and issues.